What is User Experience (UX)?

According to The Nielsen Norman Group, the founding fathers of UX, "User experience" (UX) encompasses all aspects of the end-user's interaction with the company, its services, and its products."

The terms "Products and Services" can be anything that a user interacts with such as a website, mobile application, desktop application, or consumer products that are considered Convenience, Shopping, Speciality, or Unsought products.

Benefits of Positive UX:

  • Increase Site Success (Customer Satisfaction / Experience)

From: Forbes

  • Increase Adoption
  • Increase Conversion
  • Prevent Abandonment

From: Entrepreneur

  • Increase SEO

From: Gartner

How I Can Help

In order to create an ideal user experience and user adoption, I engage in evidence-based UX methodologies and practices. I obtain analytics, ethnograpic based user feedback and observation, conduct usability studies and evaluations along with end users and you.

Methods utilized to provide insight are:

  • ethnographic observation
  • survey
  • interviews
  • card sorting
  • A/B testing
  • tree testing
  • competitive analysis
  • analytic/heuristic review
  • accessibility testing
  • the creation of mocks/prototypes/ and wireframes.

Contact me to help you obtain evidence-based insight, requirements, best practices, and the necessary tools to design or redesign a product that meets your and your user's needs.

I look forward to talking with you soon.

Please note that all photographs on this website have been taken by and are the property of Megan Clar.